“The Polestar 3 is the anchor, the car that is the core of our brand,” says Thomas Ingenlath, the company’s CEO, in Copenhagen this week at the vehicle’s world premier. While Polestar is now five years old and this is their third production model, it’s really the first to be designed and built entirely within the company as previous models were germinated at Volvo before …
Anytime an automaker launches a new vehicle the stakes are high. There are countless questions automakers should answer before bringing a new product to market, yet dealerships are often littered with cars that were given little consideration, with the priority for many brands being making a quick buck. Polestar isn’t interested in that; they understand that those days are gone. Instead, the carmaker is intent …
Alain Visser seems, at first, like more of a fashion CEO than the head of one of the newer and more interesting automobile brands. His relaxed and open-minded attitude, a sneaky grin and Cole Haans tied with brightly colored shoelaces all set him apart from the other major car brand CEOs reading from teleprompters at the 2019 Shanghai Auto Show. Visser has a different job …
