Giphy’s Redesign

After exploding from one million to nearly 25 million hits per month in under two years, Giphy has become the international authority on GIFs. To help solidify its status, Brooklyn-based design studio Dark Igloo stepped in to give the site a makeover that was modern yet retro, similar to the nature of its signature file format. Grafik Magazine recently sat down with Dark Igloo to discuss the origins of their partnership, nostalgic logos and holographic business cards.