Why GIFs Are the Future of Communication

GIPHY founder Adam Leibsohn took the stage at the recent PSFK 2015 Conference to discuss what he believes will be our communication preference of the future: GIFs. In an all-GIF presentation, Leibsohn runs through the evolution of communication, from voice to text to emoji and the endless number of animated GIFs that can just about explain anything. While words may work for literal subjects like a chair or cat, they do a terrible job at illustrating abstractions like love or hope. Watch the full speech on PSFK.