How and Why Converse Redesigned Their Logo

We speak with Adam Cohn, VP Global Brand Design, about the subtle but significant update

It’s possible you haven’t seen the new Converse logo, but it’s also possible you’ve seen it and not even realized it’s new. That’s because the redesigned mark draws inspiration directly from the brand’s heritage and uses elements that have been in their visual vocabulary for decades. The new identity began rolling out earlier this month on converse.com and in some marketing materials, but will take …

Buriti and Cotton Hammocks

Made by the Yawalapiti indigenous tribe in Xingu Park, Brazil and brought to Brooklyn by Incausa

Brooklyn-based Incausa continues to work relentlessly on their mission to financially support, empower and preserve indigenous tribes in Brazil via unique social business endeavors. They are now working with the Yawalapiti for the first time, after Incausa founder Vinicius Vieira de Vieira visited them at the Aldeia Multi Etnica event last summer. (He notes that the last census marked about 170 Yawalapiti people left in …

Rutherfords of England Leather Bags

Decades of experience and luxurious materials make these bags timeless and durable

While Rutherfords of England has only been around a few years, the company is built on decades of experience. Fortunate enough to inherit the tools and talent when saddlery firm Shuttleworths of Chester shut down operations in 2010, Rutherfords now produces leather handbags durable enough to rival the toughest saddlebag. Pinned together with brass fixings, the bags are constructed from vegetable-tanned, sustainable bridle leather from …