Pairing Krug Champagne with the Music of Chloe Flower in Palm Beach

Within the home of Amy and John Phelan, an overflow of sensory stimulation

In April 2015, we toured Berlin with two Oxford neuroscientists on a flavorful journey to understand how sound influences the way we taste. Krug Champagne spearheaded the initiative—and our experience forever shifted the way we perceive the relationship between senses. Almost five year later, and thousands of miles away, we returned to the program—now in the form of a dinner and performance series, entitled Krug …

Pairing Krug Champagne and Music

Blending senses with an interactive app and two Oxford neuroscientists

Often when champagne pairings are discussed or enjoyed, the complementary partner is food, with an end game of flavors mingling and aromas matching up. The tastebuds are the target audience. While that makes sense, within the context of one of our five physiological senses, the team behind prestige brand Krug Champagne—in many ways the epitome of thoughtful luxury—observed that this was merely one element in …