Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

Zenith Channels the Next-Generation Defender in their DEFY 21 Land Rover Edition Wristwatch

A limited edition ode to the all-terrain vehicle's return

With greater frequency, brands from disparate industries partner on products they hope will represent the values—aesthetic and other—of both. Rarely do they succeed at the level of Zenith’s DEFY 21 Land Rover Edition Wristwatch, a timepiece that’s as visually cohesive as it is technically superior. This isn’t the first time the British automaker linked up with the Swiss luxury watchmaker, but this particular limited edition …

LA Auto Show: Surveying the 2020 Land Rover Defender’s Silhouette

Speaking with Gerry McGovern about the new iteration of the off-road classic

At the LA Auto Show (on now through 1 December) we spoke with Land Rover‘s Dr Gerry McGovern about the brand’s 2020 Defender, a vehicle whose design has been somewhat polarizing. McGovern and his team see the new vehicle as a triumph: beginning with the pronounced lip that’s visible just below the front and rear windows of both doors, and wraps entirely around the windscreen …