Levi’s Vintage Clothing Recreates a 1975 Soapbox Derby

Organized by SFMOMA, the original event raised funds for the museum

Levi’s Vintage Clothing, a subset of the larger apparel manufacturer, relies on past styles, textiles, and trends as their source material. Each season, or for each special release, the design team surveys the brand’s rich history for storylines or moments pertinent to today. For their Spring/Summer 2020 campaign, they recreated a 1975 Soapbox Derby held by SFMOMA (to celebrate their transition from the San Francisco …

Levi’s New Google-Equipped Trucker Jacket

Using Jacquard by Google, a simple denim jacket can provide directions, read you the news, alert you of texts and calls and more

Levi’s introduced the first jacket equipped with Jacquard by Google years ago with the intention of servicing cyclists and keeping them off their phones while riding. Called the Commuter, it had a bulky sleeve with the technology woven within. You could program readable gestures to trigger directions, music, texts and calls. But, it cost over $300 and had an inherently niche audience. Now, Levi’s aims …

Project F.L.X. at Levi’s Customization Studio in DTLA

Revolutionizing the future of jeans with tech from the denim brand's San Fransisco Eureka Labs

“That canvas, for generations, has been the ultimate form of self-expression.”