Project F.L.X. at Levi’s Customization Studio in DTLA

Revolutionizing the future of jeans with tech from the denim brand's San Fransisco Eureka Labs

“That canvas, for generations, has been the ultimate form of self-expression.”

Levi’s Turns to Lasers for Ethical Jean Production

As denim distressing and various washes wax and wane in attention, hand-finishing and chemicals are used to achieve the look of the moment. Levi’s, however, wants to cut out all hazardous chemicals by 2020. Hailing from their innovation department, known as Eureka Lab, Project FLX (Future-Led Execution) is a brand new technique that substantially reduces harmful chemicals, replacing them with the activity of lasers. An …

Levi’s Made & Crafted + OFF-WHITE c/o Virgil Abloh Collection

'90s-inspired light blue 501s anchor this color-blocked denim collaboration

A new collaboration brings together the iconic American denim company Levi’s with Virgil Abloh, founder of Off-White—a brand with the mission to create elevated streetwear. For this impressive capsule collection, Abloh collaborated closely with Levi’s head of design, Jonathan Cheung, and the result is a little floral, a little ’90s-inspired and entirely covetable. We spoke with Cheung at LA’s Levi’s Haus about the project origins, …