All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Lively’s All-Day Series Lingerie

The affordable underwear start-up's new styles draw inspiration from vintage swimwear, while staying true to comfort

Lively, which launched earlier this spring, is proving itself to be an attractive, inexpensive option that doesn’t sacrifice comfort or quality. Their new soft and summery “All-Day Series” continues their design mantra of combining the aesthetic elements of active, swim and lingerie—helping wearers feel like they’re wearing almost nothing. (It all hints back to their name: lingerie to live in.) For those who are looking …

Dessù Lingerie

When two women in Paris couldn't find underwear to fit their different moods, they made their own

Funded via KissKissBankBank (France’s version of Kickstarter) last year, Paris-and-London-based Dessù offers a new perspective on lingerie. (The name comes from the phonetically similar dessous, one of the many French words for underwear.) The debut collection launched with six very different pieces, each with a stylish aesthetic that represents different times throughout the day and also named after specific hours. The underwear—made in Tunisia, with …