Apple’s [AR]T Walk Showcases the Potential of a New Medium

Featuring work from eight artists, the augmented reality project places pieces in their stores and beyond

Augmented reality (AR), the less enveloping sibling of virtual reality, infuses the real world with imaginative additions. Often viewed through wearable lenses or through the screen of a smartphone, AR pits fantastical scenes alongside actual passersby and preexisting structures. This technological art form has become the medium of choice for Apple‘s newest experiential initiative, [AR]T Walk (curated by the New Museum‘s Lisa Phillips and Massimiliano …

Moët & Chandon c/o Virgil Abloh™ Nectar Impérial Rosé Cocktails

Louis Vuitton's Men's Artistic Director hosts a multisensory dinner with delectable drinks

To understand the radical, resplendent mixed drinks that Louis Vuitton Men’s Artistic Director Virgil Abloh served at his multisensory dinner, inside NYC’s New Museum this week, one must first understand his latest collaboration. Abloh has unveiled his debut liquor partnership, and understandably it’s for Vuitton parent company LVMH’s world-renowned Champagne, Moët & Chandon. Through a striking all-white design Abloh reimagined the Nectar Impérial Rosé Champagne bottle in a way …

New Museum’s 2015 Triennial: Surround Audience

Our highlights in the evocative young designer's showcase across all artistic mediums

They say that three is a magic number, and wandering through the New Museum of Contemporary Art for its third triennial, “Surround Audience,” visitors feel the indescribable energy of sparks in the air—discussions (or heated debates) to be had, comfort zones to be trampled and smartphone pics to be snapped. The latter is most relevant to this year’s theme: art in our hyper-aware culture where …