NBA Loosens Rules on Sneakers

In another move in the NBA’s efforts toward being the most player-oriented professional sports league, the league will adopt a free-for-all policy in regard to sneakers. This move will allow players to wear any colored sneakers, whenever they please—moving on from the 51% rule which required the sneaker to be 51% white if the team were home and 51% black if the team were away. …

Tom Sachs’ Space Camp

NYC's Governor's Island is transformed into an art-installation-meets-obstacle-course to celebrate the NikeCraft Mars Yard 2.0

Part film screening, part art installation and part obstacle course, Space Camp is a true marriage of art and fitness. Presented as a look into the routines that members of Tom Sachs‘ studio go through on a regular basis, the experience is set in a warehouse on Governor’s Island in NYC. After watching “The Hero’s Journey,” a new film by Sachs and Van Neistat, guests …

NikeLab Air Vapormax + Marc Newson

A FlyKnit and leather moccasin in a never-before-seen silhouette

We’ve reached the 30th anniversary of Nike‘s Air Max technology. For some that will trigger nostalgia over iconic silhouettes—and the technical capabilities they delivered. For the team at NikeLab, it was a milestone invitation to continue advancing. And with that, they launched three new partnerships as part of the ongoing Nike Vision-AIRS series, one of which being the return of industrial designer Marc Newson. For …