Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

Link About It: This Week’s Picks

The world's deepest pool, Scotland's haunted toy store installation, new iPhone features and more from around the web

Artist Rachel Maclean’s Haunted Toy Store in Scotland’s Jupiter Artland In the forests of Jupiter Artland—the 120-acre outdoor sculpture park near Edinburgh—Scottish artist Rachel Maclean installed an eerie, graffiti-covered toy store with upside-down attributes aplenty. The sinister structure houses unsettling doppelgänger dolls, as well as Maclean’s new 10-minute animated film, which explores the pressures upon youth (from self-esteem to consumerism and predatory behavior) through the …

Nintendo Museum to Open in Former Playing Card Factory

Kyoto’s defunct Nintendo Uji Ogura Plant will host the Japanese video game company’s forthcoming museum, tentatively named Nintendo Gallery. The site, constructed in 1969, used to produce playing cards and Hanafuda (a traditional card game, referred to as “the battle of the flowers”). The company—whose hardware includes Game Boy, Wii and Switch, and whose games range from Super Mario Bros, Donkey Kong and Legend of Zelda to …