Climber Alex Honnold’s Custom The North Face Tuxedo

After tackling Yosemite National Park’s 3,000-foot El Cap, in under four hours without ropes, pioneering rock-climber Alex Honnold gained widespread notoriety. At the 2019 Academy Awards, the film that documents Honnold’s experience, Free Solo, won the best documentary Oscar. And Honnold sported a first-ever The North Face custom tuxedo. The slim fit,  one-button, single-breasted suit was the vision of designer Mona Al-Shaalan and tailored Devon …

The Academy Award for Outstanding Achievement in Popular Film

Unless you’re a cinephile or recovering film student, it’s unlikely that going into Oscar season you’re able to catch all of the nominated films. One category, however, may make the entire program more accessible: Popular Film. The Academy of Motion Picture Arts and Sciences will introduce the category in advance of next year’s airing. And the rules and eligibility regulations are still forthcoming. It’s understandable that this …

Interview: Genesis Global Brand Chief Manfred Fitzgerald on Developing a Luxury Brand

From celebrating the Oscars to culture at large, how the brand is building awareness

Weve had our eye on Genesis as they make progress in their quest to become a luxury car manufacturer that people are aware of and have respect for. This is accomplished both by building solid carswhich they haveas well as making a statement to consumers about what their brand stands for. Auto industry watchers have certainly taken notice of some key talent thats helping develop …