The Academy Award for Outstanding Achievement in Popular Film

Unless you’re a cinephile or recovering film student, it’s unlikely that going into Oscar season you’re able to catch all of the nominated films. One category, however, may make the entire program more accessible: Popular Film. The Academy of Motion Picture Arts and Sciences will introduce the category in advance of next year’s airing. And the rules and eligibility regulations are still forthcoming. It’s understandable that this announcement aims to increase viewership—and relatability.  But one must immediately wonder where popular Best Picture contenders will now fit. And is this just a tactic to award fans for breaking box-office records or to celebrate filmmakers who leverage the zeitgeist? Read more at io9.

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