Proof Eyewear

Upcycled skateboards and plant-based acetate in a range of shades and RX glasses

As part of a movement in eyewear design to use sustainable materials, or at the very least adopt a certain rustic aesthetic, we have come across several creative ways to incorporate wood into glasses and sunglasses. While Shwood is the most recognizable name in the category, and Brooklyn Spectacles stands out on the other end of the spectrum for their laser-etched, faux-wood styles, Proof may …

Fred Shirts

The encouraging water brand introduces T-shirts made of 100% recycled plastic bottles

A water brand unlike any other, Fred has stood on store shelves for some six years now, setting itself apart with an unconventional flask-like shape and a rather counterintuitive message—reuse. Unlike most brands that encourage consumption for a monetary gain, Fred wants its customers to reuse their bottle time and time again, like a Nalegene. By supporting water drinking in general—whether it be from the …

Virtual Reality

Haroshi returns with playfully macabre skateboard sculptures

Arranged horizontally or in a dizzying cubistic patchwork, Haroshi‘s laminated skateboard sculptures have rightfully earned the self-taught artist plenty of hype across both the art and skate communities. His latest exhibition, “Virtual Reality,” magnifies his relentless penchant for cross-pollinating passions with a new crop of colorful works which fully reveal his distinct hybrid aesthetic. Known for shaping skate-inspired objects out of colorful used decks, Tokyo-based …