Shinola’s Lower Cost, Limited Edition Detrola Collection

Seven charismatic styles that reinforce the mission of the Detroit brand

Shinola‘s new Detrola collection successfully indulges the brand’s playful side. From bright, charismatic colorways to premium but sometimes unexpected materials, the seven-piece series comprises modern, personality-driven watches. Inside, the timepieces feature a Detroit-built Argonite 705 Quartz movement (visible through the exposition caseback on some models). Outside, a high-grade TR90 resin case pairs with K1 scratch-resistant mineral crystal and flexible silicone straps. The latter is lightweight, …

Detroit’s New Shinola Hotel

Accommodation, shopping, drinking and dining at the Detroit-based brand's new space

The vibrant terra cotta façade of the new Shinola Hotel rises up from Woodward Avenue in the center of downtown Detroit. It’s part of an ambitious redevelopment plan that is revitalizing once-grand buildings, in hopes of attracting new businesses and residents—and to show the world, once again, that the Motor City is back. Enter Shinola, the lifestyle brand launched in 2011 and known for its …

Shinola’s Evolutionary Milestone, The Runwell Automatic Wristwatch

The brand's signature watch silhouette now features an automatic movement

It’s been six years since Shinola launched the Runwell—a debut, flagship wristwatch that sought to carry the torch for a new wave of Detroit watchmaking. This week, the brand has released the Runwell Automatic and it’s a technical and design-driven development. The watch (assembled in Detroit) still features the original, beloved silhouette, but inside there’s a Swiss Sellita SW200-1 movement. In addition to the polished …