Nike’s Experimental 2020 ISPA Releases

The "Improvise. Scavenge. Protect. Adapt." label references previous releases while remaining future-forward

Launched in late 2018, the ISPA label (and acronym for improvise, scavenge, protect, and adapt) fits within the Nike Design Exploration initiative, a space for the “convergence of athlete data and digital design” to inform new and interesting sneakers and apparel. ISPA also references Nike’s past and acts a bridge between the designs that predate its inception and those forthcoming. The label’s logo—an amalgamation of …

Interview: PUMA Hoops Head of Footwear Design, Jeremy Sallee

Digging into the brand's reemergence in the basketball category

In 2018, PUMA reentered the basketball market with the unveiling of the brand’s first basketball sneaker in 20 years: the PUMA Clyde Court, named after the charismatic former NBA player Walt “Clyde” Frazier. Those sneakers reference a storied relationship between the brand and the beloved sport. Shortly thereafter, they announced a shortlist of high-profile players to ink sponsorship deals and Jay-Z as their creative director. This renewed focus on basketball …

Discovering the Future of Customization at Vans’ Global Headquarters

Surprises reveal themselves as we explore design and production at the new California hub

In 1964, Paul Van Doren moved from Boston to Costa Mesa and brought his family along. In ’66, Van Doren would co-found Vans in the area. From Anaheim factories to the brand new 182K-square-foot global headquarters, the brand’s history is embedded in the very soil. But the new space is something more. It’s the product of a half-century’s worth of collaboration. Employees had a say …