Stòffa’s Stylish SoHo Outpost

The newly opened space acts as the headquarters for the brand's efforts

Oftentimes custom-fitted clothing can be costly and exclusive. But for Stòffa, an independent made-to-measure brand that launched in 2014, the process of buying clothes that are crafted just for you shouldn’t be limited to three-piece-suits or hats and priced outrageously. As Stòffa’s Nick Ragosta explains, “We believe that made-to-measure is an important vehicle for making ‘buy less but better’ a real option.” “First and foremost, …

Sonos + Google’s Brilliant Sound Experience

Three multi-sensory installations dissect sound with light and color

To highlight the integration of Google Assistant into products from home audio leader Sonos, both companies have collaborated on a New York City pop-up experience that aims to emphasize the power and nuance of sound. Unlike other brand-driven immersive destinations, “The Brilliant Sound Experience” has a sonic mission, first and foremost. Guests test out Google Assistant’s impact in audio booths before slinking through three rooms …

Allbirds Hits the Ground Running in NYC

The cult Silicon Valley comfort sneaker opens a concept shop in SoHo, with a new city-inspired colorway

Newcomer Allbirds breaks a lot of shoe rules. Their $95 shoes, which come in only two styles (runner or lounger), are logoless, machine washable, made from sustainably sourced merino sheep wool, and meant to be worn without socks. Comfort is their key goal, which is why it’s become the go-to shoe in Silicon Valley, but they don’t cut corners: it’s also a Certified B Corp. …