Menswear Label Willem’s Contrasting Artistic Influences

Ahead of the brand's first-ever NYC pop-up, we speak with founder Sean McDonagh

Menswear brand Willem—under the direction of founder and creative lead Sean McDonagh—reimagines staples with contrasting artistic influences. The newest collection, FW19’s Pavement Preacher, includes nods to Dash Snow, Glenn O’Brien, Richard Prince, and silhouettes from Clint Eastwood’s Pale Rider. When investigating “cowboy” style (which comes and goes), McDonagh saw an opportunity to address the root of its most recent resurgence. Brushing aside the trendier traits, …

Stòffa’s Stylish SoHo Outpost

The newly opened space acts as the headquarters for the brand's efforts

Oftentimes custom-fitted clothing can be costly and exclusive. But for Stòffa, an independent made-to-measure brand that launched in 2014, the process of buying clothes that are crafted just for you shouldn’t be limited to three-piece-suits or hats and priced outrageously. As Stòffa’s Nick Ragosta explains, “We believe that made-to-measure is an important vehicle for making ‘buy less but better’ a real option.” “First and foremost, …

Sonos + Google’s Brilliant Sound Experience

Three multi-sensory installations dissect sound with light and color

To highlight the integration of Google Assistant into products from home audio leader Sonos, both companies have collaborated on a New York City pop-up experience that aims to emphasize the power and nuance of sound. Unlike other brand-driven immersive destinations, “The Brilliant Sound Experience” has a sonic mission, first and foremost. Guests test out Google Assistant’s impact in audio booths before slinking through three rooms …