El Tesoro Tequila’s Farm and Distillery, Arandas

Exploring the Jalisco region's agave treasures with Master Distiller Carlos Camarena

“Historically, these plants can provide people with shelter, food, spirits, of course— tools with their needles to sow. Everything!” Carlos Camarena tells us, standing on the red clay earth amid a field of agaves. He goes on to explain how the succulent’s dried leaves are still used in the region for roofing and building walls, its quioxotes (long pistols) for fences, and fibers used for …

On The Tequila Herradura Express From Guadalajara

Sipping cocktails on a luxury train passing through fields of agave into the heart of Jalisco

With a golden sun rising in the horizon, guests walk through an uncommonly quiet train station (for a bustling Mexican city) and onto a platform dedicated to just one train, the Tequila Herradura Express. For all its shimmering whimsicality, the recently refurbished train serves a purpose; it brings visitors from Guadalajara to Herradura‘s home, La Hacienda San José del Refugio in Amatitán, Jalisco. A 90-minute …

Día De Los Muertos “Dance With The Dead” Interactive Installation

Bernstein & Andriulli artists celebrate the spirits with Jose Cuervo

The boundless artistry encompassing Día De Los Muertos manifests in so many magnificent ways. Artist management agency Bernstein & Andriulli (B&A) not only understands this, they sought to present the most future-forward display of it by way of a one-night-only exhibition in NYC’s SoHo neighborhood. It was a series of centerpiece installations at Jose Cuervo‘s Day of the Dead party—where Tradicional Silver cocktails and dancing …