Patrón El Alto Ventures into the Prestige Market

This recently released barrel-aged tequila is aimed at collectors

For years, the tequila category has moved toward becoming the next captivating collector’s market while the liquid has maintained its image as a party staple. No brand embodies this more than Patrón. The well-known, big-box brand has a history of cultivating a blend of celebration and luxury, and with the recent launch of Patrón El Alto, a prestige product, the company is aiming for a …

Careyes, Mexico-Inspired Laúd Tequila

A refreshing ultra-premium blanco that channels the mission of the exclusive enclave

On the Pacific coastline of the Mexican state of Jalisco, the community of Careyes inhabits an architectural wonderland set against sublime natural beauty. More than an exclusive resort, it’s a collection of dreams, ideas and ideals. Though Careyes as a destination might only be known to some, the greater Jalisco region is known to many as the home of tequila. Two years ago, Rocco Brignone …

The Ultra-Rare Volcan De Mi Tierra X.A. Tequila Debuts

This blended "extra ages" liquid arrives in a slender, faceted gold-ombre glass bottle

Though not available yet for retail purchase, Volcan De Mi Tierra‘s ultra-premium X.A. tequila is now arriving at glamorous bars, clubs and restaurants around the world. The luscious liquid is housed in a slim, faceted bottle that stands tall. Crafted from gold-ombre glass, the bottle is also adorned with a factory built-in gold LED light at the base that glitters in the dark. Volcan, which …