An additive-free, ultra-premium blend of añejo, extra-añejo and reposado tequilas, Volcan X.A—from Volcán de Mi Tierra—will be the official tequila partner of Formula 1’s forthcoming Las Vegas Grand Prix 2023. With ever-increasing US interest in the sport (thanks, in part, to the Netflix show Formula 1: Drive to Survive) coupled with the grandiose spectacle of each event, along with exponential tequila market growth, it’s a fitting partnership for all parties involved. To commemorate the occasion, Volcan X.A will release a limited edition bottle inspired by the elegance and thrills of F1 racing, with more details to be announced shortly. Read more at Forbes.
More stories like this one.
Explore the Latest
Keep exploring more content below.
Chef José Andrés Crafts Gastronomic Frozen Yogurt for Alex Israel’s “Snow Beach Frozen Treats” Pop-Up Installation
Inside 1111 Lincoln Road, a flavorful experience orchestrated by The Cultivist marks Capital One's Miami Art Week debut
This new hotel embodies sumptuous Venetian "art de vivre"
A wondrous showcase of form and color at NADA Miami 2023 with LA's Moskowitz Bayse gallery
The designer speaks to us about the Gravity SUV, design challenges and where we’re all headed
Commissioned by Lexus for ICA Miami, a solar-powered sculptural artwork
A nostalgic group exhibition will pop up on the sand at the Miami Beach EDITION
The emerging talent speaks about alternative style, gender roles and what it means to make truthful design
An excellent, affordable amplifier that’s far friendlier for non-audiophiles while still cranking out the brand's powerful, warm signature sound
Our spectacular return to the small Nordic nation