Zenith’s 50th Anniversary El Primero A384 Revival Wristwatch

Celebrating a design icon and the first automatic chronograph movement within

Zenith shook an industry and design community when it brought the El Primero A384 wristwatch to market in 1969. The iconic timepiece acted as a debut vessel for the brand’s El Primero automatic chronograph calibre—making it the world’s first high-frequency automatic chronograph. From the black and white “panda” tachymeter dial to the faceted stainless steel case, the design enchanted collectors and influenced other watch designs …

Meerson’s Limited Edition Altitude Première Pop’Art Watches

One Lichtenstein painting would lead to a private commission and numbered collection

For all the familiar sectors of watch design inspiration—automotive, nautical and military among the most recognizable—art makes for an underutilized arena. With his new limited edition collection, “watch tailor” Alexandre Meerson taps into the potential of pop art. Meerson‘s luxuriant made-to-order Altitude Première Pop’Art Watches employ the vibrancy of the art movement—incorporating eye-catching shapes and colors to great effect. And, as with other timepieces from …

Interview: Photographer Alexi Lubomirski at the Movado Group Davos Summit

The founder of Creatives4Change is now helping to design watches for social good

Earlier this year, the Movado Group announced that they’d tapped fashion photographer Alexi Lubomirski to create a vegan watch strap (available in the fall), as part of its latest entry in their iconic Artist Series. To introduce Lubomirski as a fashion photographer reduces a diverse, multi-decade career to one title. It ignores the fact that the staunch vegan and avid supporter of meditation took the …