Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

Introducing Ulysse Nardin’s “Lemon Shark” Diver

The luxury Swiss watch brand's latest nod to an undersea apex predator

The story of Ulysse Nardin is intertwined with the sea. The brand’s on-board marine chronometers are among the most reliable ever designed—partly because the maison is one of the few luxury watch manufacturers with the in-house expertise to produce the highest possible precision movements. And to mark World Oceans Day this month and the brand’s 175th anniversary this year, the Swiss watchmaker has debuted its …

17.09 MING + Massena LAB Limited Edition Wristwatch

A honeycombed collaboration with nuanced finishing

More than a comfortably sized automatic timepiece with an elegant honeycomb dial, the 17.09 MING + Massena LAB Limited Edition wristwatch is a collaboration between two great watch industry minds—photographer and watchmaker Ming Thein and collector and creative consultant William Massena. It also marks the first-ever collaboration for Thein’s Kuala Lumpur-designed, Swiss-made horological collective and plays upon the brand’s successful (and sold out) 17.09 style. Nuanced finishing and unique design …