HYT Debuts Limited Edition SOONOW Watch Collection

A not-so-subtle reminder that time is precious from an innovative brand

The core concept—both poetic and technical—within avant-garde Swiss watch brand HYT is a demonstration of the fact that time flows. Their unique system to indicate the passage of minutes and hours involves the movement of a colorful liquid through a tiny capillary, pushed along by a patented micro-fluidic module. We, and many others, have obsessed over this development since the brand’s launch. But with the …

Zenith’s 50th Anniversary El Primero A384 Revival Wristwatch

Celebrating a design icon and the first automatic chronograph movement within

Zenith shook an industry and design community when it brought the El Primero A384 wristwatch to market in 1969. The iconic timepiece acted as a debut vessel for the brand’s El Primero automatic chronograph calibre—making it the world’s first high-frequency automatic chronograph. From the black and white “panda” tachymeter dial to the faceted stainless steel case, the design enchanted collectors and influenced other watch designs …

Meerson’s Limited Edition Altitude Première Pop’Art Watches

One Lichtenstein painting would lead to a private commission and numbered collection

For all the familiar sectors of watch design inspiration—automotive, nautical and military among the most recognizable—art makes for an underutilized arena. With his new limited edition collection, “watch tailor” Alexandre Meerson taps into the potential of pop art. Meerson‘s luxuriant made-to-order Altitude Première Pop’Art Watches employ the vibrancy of the art movement—incorporating eye-catching shapes and colors to great effect. And, as with other timepieces from …