Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …
Reigning Champ uses Polartec’s breathable Delta pique fabric to craft the ideal long-sleeve workout shirt. Not only is the innovative fabric cooling, it also increases airflow, wicks sweat and evenly distributes excess wetness to avoid clinging. Plus, the material prevents lingering odors and stretches naturally while you exercise. Set-in sleeves offer free range of movement and a woven collar stands up against stretching.
After investing in NYC’s Outdoor Voices this year, A.P.C. founder Jean Touitou brought the two apparel brands together for a collaboration collection named A.P.C.O.V. Seamlessly blending their minimal, sophisticated styles, the range is made up of running shorts, anoraks, lounge pants and more—all in pale camo, heathered gray, navy blue and charcoal colorways. Read more at Field Mag.
