Shinola’s Lower Cost, Limited Edition Detrola Collection

Seven charismatic styles that reinforce the mission of the Detroit brand

Shinola‘s new Detrola collection successfully indulges the brand’s playful side. From bright, charismatic colorways to premium but sometimes unexpected materials, the seven-piece series comprises modern, personality-driven watches. Inside, the timepieces feature a Detroit-built Argonite 705 Quartz movement (visible through the exposition caseback on some models). Outside, a high-grade TR90 resin case pairs with K1 scratch-resistant mineral crystal and flexible silicone straps. The latter is lightweight, …

HYT Debuts Limited Edition SOONOW Watch Collection

A not-so-subtle reminder that time is precious from an innovative brand

The core concept—both poetic and technical—within avant-garde Swiss watch brand HYT is a demonstration of the fact that time flows. Their unique system to indicate the passage of minutes and hours involves the movement of a colorful liquid through a tiny capillary, pushed along by a patented micro-fluidic module. We, and many others, have obsessed over this development since the brand’s launch. But with the …

Meerson’s Limited Edition Altitude Première Pop’Art Watches

One Lichtenstein painting would lead to a private commission and numbered collection

For all the familiar sectors of watch design inspiration—automotive, nautical and military among the most recognizable—art makes for an underutilized arena. With his new limited edition collection, “watch tailor” Alexandre Meerson taps into the potential of pop art. Meerson‘s luxuriant made-to-order Altitude Première Pop’Art Watches employ the vibrancy of the art movement—incorporating eye-catching shapes and colors to great effect. And, as with other timepieces from …