HYT Debuts Limited Edition SOONOW Watch Collection

A not-so-subtle reminder that time is precious from an innovative brand

The core concept—both poetic and technical—within avant-garde Swiss watch brand HYT is a demonstration of the fact that time flows. Their unique system to indicate the passage of minutes and hours involves the movement of a colorful liquid through a tiny capillary, pushed along by a patented micro-fluidic module. We, and many others, have obsessed over this development since the brand’s launch. But with the …

Meerson’s Limited Edition Altitude Première Pop’Art Watches

One Lichtenstein painting would lead to a private commission and numbered collection

For all the familiar sectors of watch design inspiration—automotive, nautical and military among the most recognizable—art makes for an underutilized arena. With his new limited edition collection, “watch tailor” Alexandre Meerson taps into the potential of pop art. Meerson‘s luxuriant made-to-order Altitude Première Pop’Art Watches employ the vibrancy of the art movement—incorporating eye-catching shapes and colors to great effect. And, as with other timepieces from …

Baselworld 2019: Watch Case Developments

Five striking selections with unusual shapes and materials

There’s no guarantee in the watch world quite like a case—the portion of the timepiece that holds it all together. It’s a protective container for the movement within (regardless of whether it’s automatic or Quartz). Most frequently, cases are simple circular, square or rectangular shapes designed to prevent damage to the innards first and foremost. But these five watches, seen at this year’s Baselworld watch …