Introduced prior to the advent of written history, the toothbrush is one of the oldest surviving tools still used in contemporary society. Considering the amount of attention many of us give to nearly every other aspect of our technology-driven lives, it’s a surprising statistic to learn nearly 70% of adults still use the same basic stick with bristles today. As an upgrade to this prehistoric relic, the innovative Dutch designers at Philips have introduced their latest model of Sonicare power toothbrush, the DiamondClean. As long-time supporters of Sonicare systems, we were happy to see multiple design adjustments and improvements in the most recent model, making the DiamondClean the sleekest and most efficient to date.
From the top down the new DiamondClean is engineered to upgrade your brushing experience, from the Diamond-shaped brush head with 44% more bristles than the standard brush head to the innovative glass charging station that doubles as a mouth rinsing cup (just drop the brush in there—gently—and it’ll charge while it sits). The comprehensive design allows the user to select from five modes—clean, white, polish, gum care, sensitive—in order to achieve a thorough clean with an impressive 31,000 brush strokes per minute.
Much like the design of many smartphones, the DiamondClean features a single all-purpose button, making powering on or off, selecting your preferred brushing mode and checking battery life more intuitive. Plus, the button’s chrome accent ring plays nicely off the power handle’s soft ceramic finish, which elegantly hides brushing mode indicators when not illuminated. While the matte finish is obviously nice aesthetically, we especially appreciate the clean surface’s natural resistance to gunk buildup.
As a significant indicator of Philips’ commitment to innovating the toothbrush game, the DiamondClean comes with a slender travel case ideal for extended trips away from home. Just pop the brush and its attachments into the sturdy, magnetically sealed case and attach the entire case to a USB adaptor to charge, and you’re free to leave the charging glass and dock at home.
To spread the word of the Sonicare DiamondClean Philips is launching the Great Dig Campaign today, 23 October 2012, in New York. The clever event encourages everyday New Yorkers to swing by Madison Square Park to “excavate” ancient toothbrushes and more for a chance to win various Philips Sonicare products. If you’re not in NYC, use the #StickWithTech on Instagram for the possibility of winning product, and visit Philips Sonicare’s Facebook page for more information.
Images by Cool Hunting for Largetail