Twitter’s Identity as a News Organization

For many dedicated Twitter users, the service feels like it’s populated by only a few types of people: journalists, celebrities, comedians and those watching it all unfold. This spring, the Twitter app pivoted its categorization in the iOS store from social networking service to news platform. And that move was understandable. Twitter is where news breaks first or where many of us learn of it first. Continuing this push toward the newsworthy, and expounding upon recent deals that have granted Twitter streaming rights to sporting events and political happenings, the brand’s new marketing campaign—centered around “what’s happening”—wants to remind people that you heard it there first.