Samsung Digitall: Rebels with a Cause: Fame and Fortune

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…Not surprisingly, they failed to find a Rosetta Stone of cool. However, a younger generation of cool hunters, like designer Josh Rubin, are as creative as the alpha-consumers they watch from blinds in Paris, Tokyo, and the Lower East Side. Rubin blogs daily at and holds down a day job as vice president of product development at mobile messaging software maker Upoc Networks. In his blog, Rubin turns his discoveries into inspiration for interface design. “Coolhunting today is truly about understanding the target, designing specifically for them, then showing them how great it is,” he says. “It’s about creative leadership, not trend reaction.
by Greg Lindsay

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Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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