Over 400,000 Registered to Vote Through Snapchat

Snapchat revealed to the New York Times that during a two-week period the application encouraged (and succeeded) 418,000 users register to vote. With a new button on each user’s page, the application directed them to site called TurboVote—where a survey gauged their views, determined their location and then directed them to the local outlets where they could register. “There is no more powerful form of self-expression than the ability to vote,” Jennifer Stout, Snap’s global head of public policy, says. Read more about the initiative Snap—and other platforms—are running at the New York Times.