Snapchat revealed to the New York Times that during a two-week period the application encouraged (and succeeded) 418,000 users register to vote. With a new button on each user’s page, the application directed them to site called TurboVote—where a survey gauged their views, determined their location and then directed them to the local outlets where they could register. “There is no more powerful form of self-expression than the ability to vote,” Jennifer Stout, Snap’s global head of public policy, says. Read more about the initiative Snap—and other platforms—are running at the New York Times.
Over 400,000 Registered to Vote Through Snapchat