So we’ve all got Instagram’s new Stories feature now. And in an honest and informative interview with Tech Crunch, Instagram CEO Kevin Systrom makes clear that Snapchat did provide the impetus for this update. But while Instagram has a vast built-in audience, a beautiful and easy UI, and Stories offers an array of fun accessories (more filters and writing options, like neon gaslight drawing), Snapchat does still deliver the consistently popular lenses and honestly, makes a better case for private messaging. When Instagram began allowing video posts, it drastically altered usage of Vine. But right now, only time will tell if Instagram’s service will overpower that of Snapchat.