Cool Hunting Video Presents: Zai

Our latest video looks at the process behind some of the world's most sophisticated skis

Our friends at Bentley Motors recently invited us to Disentis, Switzerland to take a behind-the-scenes look at the factory for Zai, a premier producer of high-end skis. Manufactured on a back street in the picturesque alpine village, the skis represent the pinnacle of thoughtful design for snow riding gear. With a focus on material innovation and performance, Zai has been able to create some of the fastest, lightest and most durable skis on the planet.