Look Design

Cool Hunting Video Presents: Alberto Alessi

Alberto Alessi explains how industrial design should touch our senses, and then shows us by playing his iconic water kettle’s whistle

Gregory Mitnick

In this video we sit down with third-generation design impresario
Alberto Alessi
to talk about his take on the emotional side of industrial design at the Plaza Hotel in NYC. The CEO (he’s helmed Alessi for 39 years) shares his perspective on design objects, playing a whistle from one of his first collaborations to prove his point.


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