Ideas Not Airships

Hangar Design Group's newest book commemorates 30 years of design brilliance

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Italy’s heralded multidisciplinary creative agency Hangar Design Group (HDG) recently announced the upcoming release of their book, “As I told you before, Ideas not Airships,” to celebrate 30 years of creativity. The lengthy book aims to reveal the intricate narrative between creatives and their unique design process through over 500 pages of inspiring imagery and thought provoking text.


Within seconds of getting our hands on this hefty coffee table book we were enamored with the brilliant graphics and modern mantras of design and creativity. The life of the studio is traced by taking the reader “on an unconventional figurative journey: suggestions, inspirations, memories, faces, places… belonging to anyone devoted to the process of shaping an idea into its full form.”


Leading from HDG’s first design sketches to the recent Sunset mobile home project—winner of 2011 Compasso d’Oro Award—this retrospective operates as a bound, over-sized mobile inspiration board delivering seemingly endless content.


Keep your eyes open come September to find a copy of “As I told you before, Ideas not Airships,” presumably available through the Hangar shop.