Understanding the ’80s Aesthetic

Italian architect Ettore Sottsass and the global Memphis Design collective (of which he was a part) had tremendous impact on design across the world—starting with their Salone del Mobile Milano presentation in 1981 where every item was named after a luxury hotel. Their use of radical design then (and afterward) was aimed at breaking free from modernism and its rules. At the same time, MTV was launching and employing colors and pattern upon pattern in their logo and graphic design. Memphis Group would disband but their impact was a turning point in design and can be seen in movies, magazines and TV shows from the decade. You can learn more through the video at Vox.