SingleCut Beer Launches in Japan With Gamified Cans

Celebrating US songs that were popular in Japan and SingleCut’s launch in Tokyo, the brand’s new tropical and dense IPA (aptly named “Big In Japan”) features four different can variations—all with their own cartoonish QR code. The codes are comprised of motifs that act as hints to a song title and, when they’re scanned, they prompt Spotify to open and play the track—ultimately revealing whether …

Giorgia Lupi on Joining Pentagram, Data and Finding Inspiration Everywhere

The information designer is the first new partner at the NYC studio in seven years

As one of the most respected design studios in the world, Pentagram selects their partners incredibly carefully. There’s no surprise then that somebody as talented as Giorgia Lupi is the company’s first new NYC partner in some seven years. From installations to brand identities, architecture and advertising, Pentagram’s disciplines are vast. Unlike other studios, the owners also create the work—meaning everybody in the company must …

Five Events at NYCxDesign This Weekend

From kinetic installations to all-women shows, plenty of pop-ups across the city

Scheduled for the middle of May each year, NYCxDesign turns the city into a walkable, exhibition-ladened activation. From retail pop-ups and concept restaurants to larger-than-life installations and gallery shows, there’s a diverse and immense group of talent on show. Big shows like WantedDesign and ICFF are always worth visiting, but here are a few smaller events worth checking out this weekend. Design Within Reach + …