New Visual Identity for Norway’s National Parks

Scandinavia is known for its widespread design sensibility, but no country has embraced contemporary graphic design at the institutional level quite like Norway. After commissioning top graphic designers to modernize the visuals of their passports and banknotes, now the country’s national parks can boast of their own acclaimed graphics design. Architecture and design firm Snøhetta—whose pixelated design was selected to appear on Norway’s money—brings a thoughtful yet minimalist styling to the design. A gateway-like arc acts as the main logo. With both curved and straight lines, the sloping of the base is a reference to the mountainous parks of the country. If you needed yet another reason to visit Norway’s fjords, let this be it.