Steel Wheel

Ron Arad's all-steel bike wheels, inside Juggalo culture, an in-depth look at camo and more in this week's look at the web

Link — Design

Designer Ron Arad has literally reinvented the wheel for London’s W Hotel. Reminiscent of a flower, it’s made of 18 individually pinned strips of sprung steel that work together as one unit. The reportedly smooth ride is open for test rides to any and all hotel guests until 29 October 2011.