Google + Pixar

A million lines of code, an air pollution vacuum, NIGO for Uniqlo UT and more in our weekly look at the web

Can your smartphone draw you into a story? The technology inside our phones rivals high-end game consoles like Xbox 360 and PlayStation 3, and yet even though we are increasingly dependent on our phones, our relationship with them is restricted and almost primitive. Google’s Motorola division hired a team from Pixar (including the co-director of “Ratatouille”) to create the interactive narrative “Windy Day” that appears on the new Moto X phones—a 360° adventure which Wired Magazine gives a rave review. This sets a new benchmark in tapping the creative potential of smartphone technology, and we can’t wait to see what’s next.