Write The Future

Stoner cuisine, denim glad rag fashion, and re-thinking airport furniture in this week's web roundup

As the world gears up for World Cup 2010, Nike takes the excitement to a new level with their Wieden+Kennedy-produced video Write The Future. The action-packed short, directed by Alejandro González Iñárritu (whose new film Biutiful has been getting some recent attention at Cannes), makes some clever predictions about football players, capturing the competition in its full glory—from the obsessed fans to the brawny footballers and all the life in between.