Portland is known for many things: Rain, coffee, craft beer, flannels and indie music. But like much of the entire Northwest, it is not known for sports. With this in mind, videographer—and sole craftsman behind leather camera-strap brand Great State Strap Co—Gary Tyler McLeod directed the video for “It’s Real” by Portland-based band Wild Ones. In what may well be an emotional exposé on watching the NBA, the grainy video bounces between close-ups of basketball’s elite in moments of despair and contemplation, and Wild Ones’ lead woman Danielle Sullivan. An unexpected take, but combined with the beautiful vocals, it’s a sure winner.