Chile Kills Cute Mascots to Fight Obesity

In a move that nutrition experts are calling “the world’s most ambitious attempt to remake a country’s food culture,” the Chilean government is banning cute marketing ploys to sell junk food. They’ve killed Frosted Flakes’ Tony the Tiger, Cheetos’ Chester Cheetah and various other cartoon mascots. This same law prohibits the sale of junk food (ice cream, potato chips, etc) in schools, and resulted in …

WORLDZ Summit 2017

Forward-thinking with some of the world's most successful brands and the people who run them

Gathering some of the brightest and most creative brains and brands in one place, WORLDZ is more than an event—it’s also a community. With speakers ranging from Shiza Shahid (CEO of The Malala Fund) to Marc Mathieu (CMO of Samsung) to Brad Jenkins (managing director at Funny or Die) and Raja Rajamannar (Chief Marketing and Communications Officer at MasterCard), topics include leadership, strategy and the …

Announcing WORLDZ: a Cultural Marketing Summit and Community

We'll be hosting a workshop at this new initiative from the PTTOW! team

We’ve been fortunate to be part of the PTTOW! community for several years. The acronym stands for Planning To Take On the World, and its 230 or so members represent leaders—only one per company—across industries and genres. Execs of some of the largest companies in the world mix with gold medal athletes, artists, innovators and entrepreneurs, all united in the desire to be the best, …

Interview: Cadillac’s Uwe Ellinghaus

The brand's CMO tells us how the car-maker is becoming a global luxury brand

We spend a lot of time with automobile manufacturers because it’s an industry going through enormous changes—technology, globalization of product and marketing, and innovation in just about every department. While we tend to focus most of our reporting on the products and the people who design them, not long ago, we had the opportunity to visit with Cadillac’s CMO Uwe Ellinghaus twice. The first time, …

Link About It: This Week’s Picks

The origin story of Monopoly, an advanced map of Mars and a new reason to avoid going out in our weekly look at the web

1. How Income Inequality Led to the Creation of Monopoly While Monopoly may be the world’s best-known board game, the story behind its creation has long been shrouded in mystery—until now. A man named Charles Darrow is usually the one credited as the game’s inventor, but as it turns out, a typist named Lizzie Magie originally came up with Monopoly as a way to teach …