World Premiere of the All-Electric Mercedes-Benz EQC

How the brand is going electric on its own terms

Today Mercedes-Benz unveiled the production version of its all-electric EQC, a midsize SUV, in an auditorium in the woods in Stockholm. Arriving at dealers in 2019, it’s the first of ten all-electric vehicles that will come to market by 2022. Dieter Zetsche, the Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars made the company’s intentions very clear—they’ll be investing nearly …

Onewheel+ and the Hasselblad X1D, an Unlikely Pairing

We photograph the latest self-balancing board in the desert with a medium-format point-and-shoot

Off-roading with a “hoverboard?” Outdoor action photography in lowlight with a Hasselblad? None of this makes sense, but we tried it anyway. When the original OneWheel launched in 2015, we took it for a spin on the Las Vegas strip and fell in love with the floaty feel and precise maneuverability. Their latest version, the OneWheel+ has refined that feel with an upgraded electric motor, …

Airbus + Italdesign Debuts Pop.Up Ground and Air Concept Vehicle System

A modular, fully electric, zero-emission capsule for megacities

Aviation specialist Airbus and Italian automotive design, styling and prototyping firm Italdesign‘s new Pop.up concept isn’t just a land-to-air vehicle—it’s an entire transportation system reimagined. At the core is a dynamic capsule that can be affixed to drone propellers or fitted into wheels, but what’s really going on here is a traffic-fighting reimagining of how travelers make their way. Inspired by the fact that in …

Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …

Faraday Future’s Design DNA, the FFZERO1

Kicking off CES 2016 the start-up electric car company unveils a concept race car

Already working nights and weekends on their first production vehicle, Faraday Future’s product creation chiefs—Richard Kim, Design and Nick Sampson, Engineering—took on another project; the FFZERO1, a concept race car. At other automotive companies the concepts come before the production vehicles, but there’s nothing typical about Faraday. They’re a true California start up working on bringing an electric car to market three times faster than …