AHAlife Has Acquired Online Marketplace Bezar

Bezar, the online design marketplace created by former Fab.com co-founder Bradford Shellhammer, has been acquired by AHAlife, a global luxury retailer. The two brands are similar in spirit and both work to expose independent designs to online shoppers. With the acquisition, AHAlife will gain market share while Bezar will benefit from AHAlife’s 200-country reach as well as its popular mobile app. The transition begins today, …

Bezar Launches “Storefronts” in Addition to its Pop-Up Sales

Online design shop Bezar—known for its pop-up sales—is adding a different dimension, called Storefronts, to its operation. Unlike their flash sales, this new section of the site will be a place for brands to take up a more permanent residence. Bezar co-founder Bradford Shellhammer hand-picked each of the Storefronts’ brands himself, based on those he was interested in working with and the popularity of their …

Cross Star Wars Limited Edition Pens

The famous American brand's collection is available now at Bezar's pop-up shop

Founded a long time ago (in 1846) in a galaxy not so far away, Cross is the United States’ oldest manufacturer of fine writing instruments. Yet, even with such a significant history and heritage behind them, the brand is unafraid to be playful and forward-thinking. This light-hearted nature is evident in their latest Star Wars-themed Townsend pens. Three pens have been modeled to resemble Darth …