Studio-Quality Event Photos + Video From Hypno Air

The latest innovation from the team behind camera app PHHHOTO

Not just a product or technological advancement but also a service, Hypno Air allows everyone to capture cinematic, instantly edited footage on the fly. Developed by the team behind dynamic GIF-making camera app PHHHOTO, Hypno rigs mobile technology into high-end cameras. It’s more than the ordinary system for snagging behind-the-scenes footage or event photography. Hypno Air eliminates lengthy post-production and allows for immediate application of …

Hasselblad Continues to Reshape Medium-Format Photography

From the dynamic X1D II 50C camera to the future-defining CFV II 50C digital back and 907X camera body

Hasselblad‘s latest series of releases and announcements succeed two-fold. As the brand improves upon previous products—like their groundbreaking X1D mirrorless medium-format camera from 2017—they also reinvent the potential of their historic camera roster. With the less expensive X1D II 50C, consumer feedback powers a second-generation model. For both the CFV II 50C digital back and 907X camera body, past and future collide for unexpected functionality. …

Leica Furthers Their Most Accessible Camera With the Leica Q2

Acclaimed high-performance features get an impressive boost

Something strange happened to a few of us on staff when the Leica Q was released in 2015: we stopped reaching for smartphones at the first sign of a photogenic moment. The compact Leica Q became our default camera for everything from landscapes and architectural shots to macro details on watches and in cocktails. It enabled better image-capture because it was simply intuitive. It could …