Rolls-Royce’s Whispers App Offers Customers Exclusive Experiences, Products and Each Other

Double-R owners engage with the brand and its partners through a luxurious new community platform

Owners of a Rolls-Royce from 2003 onward now have access to their own online community, Whispers, which connects them to content, experiences and products, as well as other owners and company employees. All owners are welcome to join, but if you sell your (only) Rolls you’ll have to give up your membership in the owners-only community. More so than most other luxury brands Rolls-Royce is extremely …

Instagram’s In-App Checkout Feature

Some 23 brands—including Nike, Adidas and Warby Parker—are testing a closed beta version of Instagram with an in-app point of sale. A big, blue “Checkout on Instagram” button will indicate when a product is available. Pre-stored payment information, done through Facebook, will then allow for much quicker purchasing. It’s the latest shopping feature rolling out from the app, and more developments are expected. Read more …

Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …