Instagram’s In-App Checkout Feature

Some 23 brands—including Nike, Adidas and Warby Parker—are testing a closed beta version of Instagram with an in-app point of sale. A big, blue “Checkout on Instagram” button will indicate when a product is available. Pre-stored payment information, done through Facebook, will then allow for much quicker purchasing. It’s the latest shopping feature rolling out from the app, and more developments are expected. Read more …

Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …

Moët Hennessy Launches Online Retail Site, Clos19

Champagne, wine and spirits just a few clicks away

It’s been quite the digitally savvy year for LVMH. Only a few months ago they debuted 24 Sèvres, the internet sibling to their iconic brick-and-mortar destination Le Bon Marché. Now, another pillar of the chic conglomerate has an online home. Clos19, just launched in the US, brings together the organization’s prestigious portfolio of champagne, wine and spirits. It’s powered by Thirstie—the e-commerce service behind the …