“It’s a new era at Mercedes-Benz,” says Ola Källenius, the company’s chairman, about the new Mercedes-Benz EQS luxury sedan—the company’s first ground-up electric car and the most important launch in the brand’s recent history. Developed with the DNA debuted five years ago in their Concept EQ, it’s built on the company’s new electric-only modular platform that all models will be using moving forward and is the …
Ford‘s all-new Mustang Mach-E and Bronco Sport have more in common than meets the eye. Though the appearance of the two vehicles differs, it’s the thinking behind them that tells us plenty about Ford’s current approach to car design—one fueled by not only a need to compete with other brands in the space, but also extensive consumer research. To understand Ford’s thinking, it’s helpful to …
General Motors continues its aggressive program to introduce zero emission light-duty vehicles—currently targeted for 30 all-electric models by 2025—by accelerating timelines and increasing investment. Their goal is to be emission free by 2035 and have all of their products and facilities—globally—achieve carbon neutrality by 2040. To do so, the brand is allocating more than half of its investment and dedicating more than half of its product …
