Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Hiking Yukon’s Tombstone on Arc’teryx’s New Guided Trips

Dramatic, majestic and challenging, adventures with the beloved outdoor brand

Respected, innovative outdoor brand Arc’teryx steps into the guided trips business. And if our experience with them—trekking through the wildest parts of Canada’s Yukon Territories—is any indication, thrill-seekers of all sorts are in for a breathtaking, pulse-raising treat. The Arc’teryx Trips website, which is officially open now, lists trips departing in 2020. The first round of trips will offer immersive travel experiences giving participants unrivaled …

Word of Mouth: Chile’s Atacama Desert

Trekking from salt flats to see pink flamingoes and landscapes reminiscent of the moon

Covering more than 41,000 square miles, Chile‘s Atacama Desert stretches along the Pacific and spills across borders into Peru, Bolivia and Argentina. Its innumerable splendors—rare flamingoes, mind-bending salt flats, desolate landscapes and celestial access, all high among the list—have many entry points. But none are so closely congregated as those around San Pedro de Atacama, which is set atop a volcano-speckled, arid plateau. To reach …