New and More Versatile, Polaroid’s Now Camera

Improved design and increased creative control make this the company's most advanced instant camera yet

Expanding upon the brand’s 82-year legacy, Polaroid‘s newest point-and-shoot instant camera, the Polaroid Now ($99), features upgrades to its focus, battery, flash and user experience, all while maintaining the magic of previous generations. This particular release also signifies the end of Polaroid Originals—an offshoot of the company formed from The Impossible Project in 2017, at the then-peak of instant photography’s resurgence. But for many, the …

Polaroid Originals Unveils OneStep+ Camera

An instant, analog device with photo-editing features and an iOS app

To celebrate Polaroid’s 80th year, in 2017, the brand unveiled the Polaroid Originals OneStep 2—a camera designed to be an upgraded revert to analog. The natural progression from last year’s release to today’s—including the addition of an iOS app, settings, and a new lens—is the Polaroid OneStep+; their most expansive analog camera since the end of their of instant film production in 2008 and subsequent …

Fujifilm’s Instax Square SQ10

A hybrid instant film camera offering digital filters and traditional prints

Between the sheer ease of mobile photography and the plentiful options for quick or substantial modification, camera phones have muscled all other forms of consumer photography into the background.Yet, no one can deny a continued love of instant photos and their tactile nature. In fact, it’s a market that’s growing once again. Now, Fujifilm has incorporated some of the most engaging elements of digital imagery …