Polaroid Go Starter Set

The new Polaroid Go instant film camera is smaller than any of the photo brand’s previous iterations, and it uses an all-new type of film. This starter kit includes the pocket-sized camera and a double-pack of color film. The camera’s self-timer and side mirror assist make self portraits a breeze. Weighing just .53 lbs (242 grams), it’s light enough to wear around your neck for …

New and More Versatile, Polaroid’s Now Camera

Improved design and increased creative control make this the company's most advanced instant camera yet

Expanding upon the brand’s 82-year legacy, Polaroid‘s newest point-and-shoot instant camera, the Polaroid Now ($99), features upgrades to its focus, battery, flash and user experience, all while maintaining the magic of previous generations. This particular release also signifies the end of Polaroid Originals—an offshoot of the company formed from The Impossible Project in 2017, at the then-peak of instant photography’s resurgence. But for many, the …

I-1 Analog Instant Camera

Since the Polaroid factory closed back in 2008—much to the dismay of fans all over the world—the The Impossible Project has endeavored to keep the magic of instant cameras alive—from refurbishing cameras to salvaging Polaroid film. Now, the company has created the I-1 Analog Instant Camera: the first instant camera to be released in 20 years for the original instant format. An easy-to-use point-and-shoot, the …