The New Polaroid Originals Camera + Film

An acquisition by a shareholder in Impossible Project means the beloved company is back as an analog brand

Today marks the 80th anniversary of iconic analog instant photography brand Polaroid—and with it comes a some big news. Thanks to an acquisition by the largest shareholder in Impossible Project, Polaroid analog photography is back. With this new deal comes the creation of Polaroid Originals—the impossible became possible; as a brand Impossible Project will go away in favor of Polaroid Originals. Fortunately, this isn’t just …

Fujifilm’s Instax Square SQ10

A hybrid instant film camera offering digital filters and traditional prints

Between the sheer ease of mobile photography and the plentiful options for quick or substantial modification, camera phones have muscled all other forms of consumer photography into the background.Yet, no one can deny a continued love of instant photos and their tactile nature. In fact, it’s a market that’s growing once again. Now, Fujifilm has incorporated some of the most engaging elements of digital imagery …

Impossible Project 8, Berlin

Alison Mosshart, Sigur Ros and more unite for an instant photography exhibition

It isn’t every day that a new, true Polaroid-format instant camera is born. To celebrate the launch of the I-1 Instant Analog Camera, and eight years of work since purchasing a Polaroid facility, the The Impossible Project launched a three-tiered artistic onslaught. First, they equipped a series of well-known creators with the I-1. Second, they debuted the world’s largest photo swap and invited the general …