Founded in 1964 in Northern Vancouver (aka The North Shore), Norco is a humble Canadian brand that makes mountain bikes that are up to the challenge. The North Shore is thought to be the birthplace of free-ride mountain biking and is, without question, home to some of the gnarliest trails in the world, giving Norco a leg up in testing. It should be no surprise …
ICYMI: a pine beetle epidemic has attacked more than 44 million acres of pine trees in British Columbia over the past 15 years—with warmer temperatures aiding the population to grow and spread far beyond its typical reach. Not only do the beetles lay eggs beneath the tree bark—eventually killing the tree—but they also insert a fungus that stains the wood blue. This aesthetic “defect” earns …
The varsity jacket has well and truly shed its academic-athletic ties to become a contemporary fall style for all genders, with everyone from streetwear brands to high-end fashion houses offering their own take—whether you’re going for casual or avant-garde. Roots has been creating their signature version since the ’80s, and you can see the Award Jacket making cameos throughout pop culture’s timeline. The Canadian brand …
