South Korean Women Destroying Cosmetics in Protest

As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in …

Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

CoverGirl’s First-Ever Male Face

CoverGirl has just announced its first male face of the brand: James Charles. Not only is the aspiring make-up artist super-gifted, he’s also just 17 years old. Charles—who has over 530k followers on Instagram—will feature in TV, print and digital commercials for the brand, and hopefully we will get to see his make-up skills continue to impress and amaze. Charles told Refinery29, “I see more …