Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

CoverGirl’s First-Ever Male Face

CoverGirl has just announced its first male face of the brand: James Charles. Not only is the aspiring make-up artist super-gifted, he’s also just 17 years old. Charles—who has over 530k followers on Instagram—will feature in TV, print and digital commercials for the brand, and hopefully we will get to see his make-up skills continue to impress and amaze. Charles told Refinery29, “I see more …

Behind the Scenes with Stowaway Cosmetics

We talk to founders about their unique six-piece, travel-friendly makeup line for women on the move

When NYC-based Stowaway Cosmetics launched last week, it was clear that founders Chelsa Crowley and Julie Fredrickson hit the nail on the head when designing their pocket-sized, essentialist makeup line. Barely a week into production, Stowaway has already garnered praise from all types of women on the go. “We set out to make our lives easier and for women just like us,” Crowley tells CH. …