South Korean Women Destroying Cosmetics in Protest
As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in the world—so this shift is particularly powerful. Cha Ji-won—who has taken part in the movement—tells The Guardian, “There’s only so much mental energy a person has each day, and I used to spend so much of it worrying about being ‘pretty.’” Read more, and see some of the Instagrams, at The Guardian.
COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.
Via theguardian.com link opens in a new window
