As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in the world—so this shift is particularly powerful. Cha Ji-won—who has taken part in the movement—tells The Guardian, “There’s only so much mental energy a person has each day, and I used to spend so much of it worrying about being ‘pretty.’” Read more, and see some of the Instagrams, at The Guardian.
South Korean Women Destroying Cosmetics in Protest